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7 Digital Marketing Trends of Focus for 2021

The chaos of 2020 is upon us now, it is time to look at what we can expect in the next 12 months. At least 2020 were unpredictable. This means that while some of the pre-existing trends have come to light, marketing does not adapt to the many forces that shape the elements of the landscape.
Notably, ecommerce sales came from the roof, people spent a lot of time on social media and video
conferencing became the norm. This has led to a major shift in how brands interact with their customers.

So, as you change corners in the new year, what marketing trends will continue in 2021?

Here are some key trends to consider:

1. Direct flow and increase in effective content

The 2021 Hotsuit Social Trends report states: “They understand the smartest brands in the lives of consumers on smart media and will find creative ways to fit into the conversation.”
This basically requires transparency. It’s impossible for consumers to connect it as a ‘shady’ or non-secret brand. What do they want to invest in that they don’t trust or don’t trust? So the connection will be crucial for brands that want to remain a reliable source in 2021.
Now more than ever, the brand has to dig deeper to find out how it can grow in troubled times. To do this, brands need to “have a thorough understanding of why they exist and who they are built to serve,” a Deloitte report said.
We’re not unfamiliar with the brand doing well, but there will be more emphasis on that next year.
We’re looking at more branded campaigns like Hilton’s #HotelForceHeroes, where they gave free rooms to medical staff or helped Chanel make face masks for their seamstresses.

2. More goodwill and purpose driven missions from the brand

Stay at home order means events were canceled and customers could not attend individual-events. They were not even able to socialize with their friends and family.
This has led to an increase in the number of live tuning tuners, be it branded live-streams, live videos of their favorite celebrities or online workshops.


On Facebook, live views increased by 50% during the lockdown period, while views on Instagram increased by 70%. The use of Tiktok has been shot up in 2020 and there is a good chance you will see that this upward trend continues in 2021.


Human-drive content like effective-live streaming can build trust and tap into the ‘in-the-moment’ connection that 2020 customers want.


Amazon Live really going at the time of the epidemic. Those who were influential during the live event entered the platform to promote their favorite products. What’s more, live streams are affordable, meaning viewers can buy while watching.


Notably, ecommerce sales came from the roof, people spent a lot of time on social media and video conferencing became the norm. This has led to a major shift in how brands interact with their customers.

So, as you change corners in the new year, what marketing trends will continue in 2021?

Here are some key trends to consider:

3. UGC to enhance customer experience

Customer experience is never more important. Customers have a pleasant experience with brands that are easy and memorable. They want proof before they buy and want to be patient with them – however, no one wants to make the wrong decision.

When Connective Content is discussed, User Generated Content (UGC) checks all boxes:

  • It builds and strengthens the community
  • It is Relatable and uplifting
  • It enables you to meet the customers of the brand who are already hanging out
  • It helps the brand create a lot of content against the backdrop of stay-at-home orders and preventive measures UGC has long been an effective way for brands to build relationships with their customers and provide social evidence, and will continue to be a common theme in 2021.

4.Emphasis on sustainability

81% of consumers feel that companies should help improve the environment. This is a number that is not surprising. Over the past few years we’ve seen changing items in brands turning to a sustainable future, whether by the materials they use, by the packaging, by their systems, or whatever.


The search for a green planet continues and consumers are finding purpose-driven and environmentally conscious brands. As the world remains a fragile place, it will be important for brands to reaffirm their stability in 2021. Ocean Cleanup is a great example of a well-established brand. In late October, they unveiled their first product made from plastic collected from Great Pacific waste patches. He used TINT to share the announcement, explaining how the brand will continue to use recycled products from the sea to create beautiful, durable products. Throughout the circle of events, the revenue from the products will be returned to the brand’s cleaning campaign.

5. Inclusivity will be key

He also drew attention to the inclusiveness of the Black Lives Matter movement in 2020 by highlighting the local issues that persist in various sections of the society.


Accenture’s study found that cultural change toward inclusion also affects purchasing behavior, with 41% of shoppers moving away from retailers that don’t reflect their views on their identity and diversity – and 29% not wanting to change brands completely if they don. So not showing enough diversity.


The potential consequences for brands that appear to be non-inclusive or that do not appear to be part of the all-encompassing conversation will be seen in 2021. The benefits of a brand that clearly demonstrates their involvement in the holistic cause on Flipside will be reaped. And run in-depth connections with their buyers.

6. Increased voice and visual search

The number of customers is growing through voice-activated tools like Alexa. Maybe people are stuck at home, have limited opportunities for conversation, or maybe it’s because this type of technology is more readily available (one in four Americans has a kind of speaker in the house).


Not only will this be a voice search in 2021 – we can expect other creative search methods to come to the forefront as well as visual search.


Devices like lenses will allow consumers to find what they see. This means that marketers will have to focus more on ELT-text and sitemaps for the image. Over the next year, visuals will become more important in SEO games.


Also beneficial: Retail customer experience predicts that by 2021:


“The early adoption of Redesigners of their websites to support visual and voice search will increase their digital commerce revenue by 30%.”

7. Easy to use content

2020 also saw people lean on easy-to-use content – things like podcasts that could be used on the go or landing directly in customers’ inboxes.


Studies show that 55% of Americans now listen to podcasts, while newspaper mention during lockdown was up to 14%.


Are you ready for 2021?


The unpredictable nature of 2020 has forced brands to think long and hard about how they interact with their customers. Shop closures and stay-at-home orders mean people are stuck inside, which means they’re spending more time online. This makes brands stand out and creates a more man-centered way to reach their buyers.


We see this continue over the next 12 months. Live-streams will become increasingly common, goal-oriented brands that climb champion sustainability, and UGC will remain an integral part of every marketing strategy.

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