Our Work Strategy
Most frequent questions and answers
Search Engine Optimisation or SEO is the process of creating, designing and implementing strategies that are going to increase the visibility of your website in the search engine results pages (SERPs). All major search engines such as Google, Yahoo and Bing have primary search results (organic results) that are ranked by what the search engine deems to be the most relevant content for the user.
SEO is one of the most effective ways to increase organic traffic and provide free, unlimited exposure for your website based on user search. SEO comprises of both technical and creative elements that can be optimized to improve organic search rankings, drive traffic and increase SERP visibility.
Local SEO is much the same as normal Search Engine Optimization, only with an added emphasis on the geographical component. A website gives you the opportunity to target international audiences, but for most businesses, your target audience is probably located in the same city as you are.
If you have a local business like a shop or an office, local SEO allows people to find you in real life. Even if you’re not actively trying to get visitors to visit a physical location, you can still target an audience that is located in the same geographical area as you.
Instead of trying to rank for general search terms related to your business, Local SEO puts an emphasis on ranking for search terms that drive local traffic directly to your business. You need to optimize your content for the city or area where your potential customers are located.
Yes, but it’s going to take some work.
Over the years, search engine optimisation (SEO) has developed an unwanted reputation as the ‘dark arts’ of internet marketing. A handful of shady marketers have engaged in corner cutting SEO techniques that have sullied the waters for the entire industry.
When done correctly, SEO should be the most powerful weapon in your digital marketing arsenal.
SEO is (and will remain through all of Google’s algorithm updates) essential to the user experience. Good SEO allows users to find, interact with, and absorb high-quality content at a greater rate than ever before.
If SEO hasn’t worked in the past, chances are something has gone wrong along the way. Here’s what might have happened:
- You worked with an Amateur – It can be almost impossible to distinguish between a good salesman and an SEO professional who knows their s&^t. We’ve seen numerous clients who have been ripped off by an individual or reputable organization who claims to know how to “hack the algorithm”.
- You were given unrealistic expectations – If someone claims that they can put you on page 1 of Google for lucrative keywords for $499 a month, run, run very far away. We set ambitious, but realistic goals for your SEO campaign.
- You didn’t fully commit – If you think SEO is expensive, you should try Google AdWords. Google’s ad revenue eclipsed $100-billion USD in 2018. You know why? Because SEO is hard. Google is making SEO more difficult than ever, which means that in order to get results, you need to commit to the process. Getting to page 1 of Google isn’t free or easy, but it is definitely worth it.
Quite honestly, we can target as many as you like. But that doesn’t mean you should target everything.
In our preliminary audit of your website, we’ll use your current search data, competitor information and our years of SEO experience to recommend the right keywords for your organic marketing campaign.
We target keywords that are going to drive conversions for your business. We’d rather rank for a handful of keywords that are going to flood your business with sales than target ones that are going to generate meaningless traffic. Lots of SEO agencies will recommend high search, generic keywords that won’t actually generate revenue for your business. We’re different, we’ll only target keywords that are going to help you grow.
We use Google Analytics to measure the return on investment (ROI) of your SEO campaign. We will utilise the information aggregated from Google Analytics to report patterns in traffic, non-branded organic traffic, and increases to organic revenue based around predetermined conversion goals and KPI’s.